Our first
prototype
Concept
Product and Production
Production Process:
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Receiving textile donations: Textile materials are donated by larger companies with surplus clothing that would otherwise be sent to incineration or landfill.
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Preparation: Old prints are removed using acetone and other techniques.
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Customization: The clothing is recolored if necessary, and a new, customized design is printed using a DTF printer.
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Packaging and distribution: The finished product is packaged and shipped to small businesses.
Production Costs:
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Materials: Ink, vinyl paper, setting powder, acetone, and packaging materials.
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Equipment: Heat press, DTF printer, heat station, and cutting machine.
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Operating Costs: Textile dye, water, and electricity for washing and dyeing.
(All textiles are obtained as donations, keeping production costs low.)
Working Hours:
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Time spent on partnerships, sales, removing old prints, recoloring, printing, packaging, and shipping.
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Eventually, up to 5 employees will be hired, after a scaling phase in 2025.
Market Analysis
Target Group:
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Primary: Small businesses that need corporate wear but lack the budget for new, branded clothing.
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Secondary: Larger companies with a sustainability agenda and a need to reduce textile waste.
Needs: Small businesses need a professional visual identity without high expenses, while larger companies want to reduce waste and support sustainable initiatives.
Competitive Advantage: By offering circular, upcycled clothing with customized designs, Second Life Label positions itself as an affordable and sustainable solution that appeals to companies’ desire to reduce their environmental footprint.
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Financial Plan and Profit
Revenue Streams:
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Sale of upcycled clothing: Primary revenue stream from sales to small businesses.
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Donations: Receiving surplus clothing reduces textile costs.
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Potential grants and funding: To promote sustainable initiatives and growth.
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Profit Model: The model is based on low material costs due to donations and a pricing structure where costs primarily cover logo removal, recoloring, and new printing. Over time, a scalable model is planned, adding personnel as demand and funding allow.
Sales and Marketing Strategy
Sales Strategy:
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Partnerships with larger companies: Agreements to donate surplus textiles instead of disposal, making it easy for companies to participate in sustainable initiatives.
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B2B sales to small businesses: Offering sustainable corporate wear, which is cheaper than new acquisition, with the option for customized branding.
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Sales Platform: A user-friendly website where small businesses can order customized clothing and highlight the sustainable value.
Marketing Strategy:
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Social Media campaigns: Increase visibility by emphasizing the environmental benefits of upcycled corporate wear.’
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Networking and fairs: Meet potential customers and partners and present prototypes and finished solutions.
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CSR Collaboration: Leveraging CSR (Corporate Social Responsibility) as a motivational factor for large companies and advertising for small businesses' sustainable choices.
Implementation Timeline
2025 – Kick-off & Scaling Up:
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January: Equipment procured - LCA team built
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February: Development of prototypes, adjustments and first official batch ready for sales
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March: First agreement with a large company for textile donation, website launch, and legal matters.
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April: First completed sale and distribution.
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May: Achieve 5 customer agreements and complete the first round of orders.
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Autumn 2025: Apply for additional grants for scaling and hire 1-2 employees to handle increasing demand.
